After five years in automotive sales, Nathan founded Southern Automotive Group with a simple goal: to provide a better car-buying experience. He brings his industry experience and passion for customer service into the dealership every day, personally working with customers and overseeing day-to-day operations to ensure every vehicle and every customer receives the attention they deserve.

Paul brings decades of business experience and leadership to Southern Automotive Group. As a founding partner, he plays an important role in the dealership's direction and long-term growth, helping ensure the business is built on strong values, sound decisions, and a commitment to serving our customers and community.

Ellie is the creative force behind Southern Automotive Group's marketing and media. With an eye for detail and a passion for great content, she keeps our brand looking sharp, and professional.

Brayden is a full time highschool student here in Rabun County and is a hardworking young man, however if a vehicle you come to see is not clean this is the man to complain to.